UrbanicaBlog
by Israel Baumgartner
admin
FutureBrand’s role involves developing the ‘Look’ of London 2012 and an identity system that works across every touchpoint. From pin badges to stadium interiors, medal ribbons to retail stores and from the London 2012 Festival (the Cultural Olympiad) to the ‘look’ of cities and working with sponsor partners, FutureBrand is involved with every touchpoint of [...]
FutureBrand’s role involves developing the ‘Look’ of London 2012 and an identity system that works across every touchpoint. From pin badges to stadium interiors, medal ribbons to retail stores and from the London 2012 Festival (the Cultural Olympiad) to the ‘look’ of cities and working with sponsor partners, FutureBrand is involved with every touchpoint of the London 2012 Olympic and Paralympic Games.
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