UrbanicaBlog
by Israel Baumgartner
Currently viewing the category: "Industrial design"
\ Back in the early 1980s, Dieter Rams was becoming increasingly concerned by the state of the world around him – “an impenetrable confusion of forms, colours and noises.” Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design? As good design cannot be [...]
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Back in the early 1980s, Dieter Rams was becoming increasingly concerned by the state of the world around him – “an impenetrable confusion of forms, colours and noises.” Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design?
As good design cannot be measured in a finite way he set about expressing the ten most important principles for what he considered was good design. (Sometimes they are referred as the ‘Ten commandments’.)
The work of Dieter Rams can be summarised best by his 10 design propositions:
1. Good design is innovative.
2. Good design makes a product understandable.
3. Good design is elegant.
4. Good design makes a product useful.
5. Good design is unobtrusive.
6. Good design is honest.
7. Good design is long living.
8. Good design is consequent right to the very last detail.
9. Good design is friendly to the environment.
10. Good design is as little design as possible.
A retrospective exhibition dedicated to Dieter Rams, one of the 20th century’s most influential industrial designers. As head of design at Braun, the German consumer electronics manufacturer, Rams defined an elegant and rigorous visual language for its products.
